商业周刊:中国MBA教育取得长足进步
http://www.sina.com.cn 2010年12月21日 14:05 新浪尚品 [ 微博 ]
中国的商学院可能还没有达到哈佛商学院的水准,但对于中国学生,甚至对于一些西方人来说,中国的商学院正越来越多地出现在他们的所选院校清单上。
在十年之前,如果一位很有雄心壮志的中国职业经理想获得MBA教育,唯一实际的可选方案是出国深造。但中国MBA教育正以惊人的速度取得长足进步,不仅留住了中国的一些最优秀的人才,而且还吸引了那些关注中国经济的外国高材生。中国MBA教育的国际认知度可能落后于它们的水准,但人们在未来十年内看到中欧国际商学院和清华大学商学院等名字出现在凯洛格商学院、斯隆商学院之后不应感到意外。
中国政府1991年正式授权在九所大学开展MBA项目,至明年年底,开展MBA项目的学校数量将猛增至236所,比2010年的数量增加25%。每年MBA毕业生超过了2万多人,但只有一些项目提供严格意义上的国际化MBA教育,课程由来自麻省理工的斯隆商学院、哈佛商学院、斯坦福大学商学院的教授讲授。光是这些项目还远远不能满足需求。教育研究公司 DHD Consulting称,中国在未来十年仍需要75000名国际MBA毕业生,他们至少能说一种外语。
如果趋势持续的话,这些MBA毕业生选择的工作地点可能让人感到意外。甚至在金融危机发生之前,中国学生的就业倾向就一直在转向国内私营企业和业绩良好的国营公司,例如中粮集团和中国工商银行,它们在海外都有重要业务。ChinaHR.com称,八月份对20多万大学生进行的调查显示,只有三家外国公司即谷歌、微软、宝洁公司名列毕业生最想进入的前50家公司榜单。
China Business Schools Hit Their Stride
China's B-schools may not be Harvard-caliber yet, but for Chinese students, and even some Westerners, they're increasingly on the short list
A decade ago, if an ambitious Chinese professional wanted an MBA, practically the only option would have been to go abroad. But with startling speed, Chinese MBA programs have upped their game, keeping some of the country's top talent at home while also drawing foreign high-flyers who have their sights set on China's economy. Their international recognition has not yet caught up with their caliber, but it shouldn't be surprising to see such names as China Europe International Business School (CEIBS) and Tsinghua University ranked right behind ones like Kellogg and Sloan within the next 10 years。
In 1991, the Chinese government formally authorized MBA programs at nine schools. As of the end of next year, however, that number will have exploded to 236, a 25 percent increase over 2010. More than 20,000 MBAs graduate every year, but only a few programs offer serious international MBAs, with courses taught in English often by professors from such schools as the Massachusetts Institute of Technology Sloan School of Management (Sloan Full-Time MBA Profile), Harvard Business School (Harvard Full-Time MBA Profile), and Stanford Graduate School of Business (Stanford Full-Time MBA Profile). These programs alone won't come close to satisfying demand. Over the next 10 years, China will need an additional 75,000 international MBAs who speak at least one foreign language, according to education research firm DHD Consulting。
But where those MBAs are going to work could be surprising, if trends hold. Even before the financial crisis, when foreign companies suffered layoffs and hiring freezes, Chinese students' preferences had been shifting toward domestic private businesses and well-performing state-run companies, such as Cofco and ICBC, that have major business overseas. Only three foreign companies—Google (GOOG), Microsoft (MSFT), and Procter & Gamble (PG)—were among the 50 most-preferred companies to work for in a survey, released in August, of more than 200,000 university students, according to ChinaHR.com。
The Appeal of Job Stability
While international MBAs are different—they tend to go to finance and consulting, fields dominated by foreign companies—the shift to Chinese employers is picking up there, too。
"Only students who have already had experience at multinational companies would choose to work for them after graduation," says Alex Tian, an international MBA student at Tsinghua who has worked for Mercedes Benz (DAI) and Rolls Royce (RR). "Even those of us who've been at foreign firms might not go back because of culture differences and job stability."
As Chinese continue to stay for international MBAs, more foreign students are being snatched away from top schools in the West, a sign that the value of an MBA degree in China is rising。
With work experience at KPMG and an undergraduate degree from Brigham Young University, Clarke Schaumann would have been a shoe-in for a top U.S. business school. "But I just felt that my career ended up in China," says the CPA, who is now studying at CEIBS in Shanghai. "I didn't even apply to other schools."
Schaumann isn't alone. Every Chinese business school contacted for this report has reported a massive influx in foreign applicants, with Guanghua, Tsinghua, and CEIBS leading the pack with student bodies that are around 40 percent international。
Moving China Knowledge Elsewhere
While nearly all the foreign students come to Chinese business schools for the local knowledge, connections, and interest, a new trend is emerging that bodes well for the international status of the mainland's MBA programs。
We're seeing a small percentage of our students getting hired by multinational firms here in China and then getting posted overseas," says Lydia Price, associate dean at CEIBS. "The firms want people with China knowledge in other parts of the globe—sometimes even in their headquarters. This just started happening in the past year, so there aren't many examples. But we see this as the tip of the iceberg."
And while Chinese graduates are being sent abroad by multinationals, more foreign MBAs are getting pulled in by Chinese companies. "We now have some state-owned companies come to us and ask, 'How can we get foreign graduates to work for us?'" Price says. While only a few Chinese state-owned enterprises have been successful at putting together packages attractive enough for top international MBA graduates, Price predicts this will evolve into a more widespread trend as more state-owned companies try to break into foreign markets。
Links With Western Schools
If Chinese schools are challenging traditional B-school heavyweights in the U.S. and Europe, they couldn't have done it alone. CEIBS's foreign roots are apparent in its name, but it isn't an anomaly—every other top school has close ties to foreign universities, most notably to MIT's Sloan School of Management。
Sloan has been working with Shanghai Jiaotong, Tsinghua, and Fudan since the mid-1990s, while Peking University's BiMBA (BiMBA Full-Time MBA Profile) was founded through New York City's Fordham University (Fordham Full-Time MBA Profile) and its degree-granting institution is now Vlerick Leuven Gent Management, Belgium's top MBA program。
These arrangements have left a deep Western imprint on the schools, but they aren't mere copies of their foreign partner institutions。
"One of the main selling points is the China knowledge you can get here," says Mateo Radnic, a Chilean MBA student at Shanghai Jiaotong's Antai College of Economics and Management. A majority of the full-time faculty at all the profiled schools remains Chinese, and every school has heavy resources devoted to producing local case studies, a key component of business education。
Sharing With Regions That Lag
The top Chinese schools are also following their foreign partners' examples. Tsinghua and Fudan are helping smaller schools in less-developed interior provinces through professor and curriculum exchanges based on their cooperative experiences with Sloan。
"China should be viewed as at least two countries," says Yin Zhiwen from Fudan University, which has partnered with Southwest China's Yunnan University. "Since we are in the wealthier region, we have a duty to help out the other areas that aren't as well off."
Are they concerned that the leading business schools might be helping to cultivate their very own competitors? Not so much. "Like everything in China, this market is so large that it can't be served by just a handful of schools," Yin says. "So we like to view other MBA programs as our friends."
The top Chinese schools are making the same deal Sloan signed with them 15 years ago. When high-speed growth shifts from the coast to the western and central regions, as it already is, it will be good for such places as Tsinghua and Fudan to have some friends。
(商业周刊)
(解雨)