新浪尚文

　　读者们对我就Facebook网站CEO马克-扎克伯格所写文章最常见的问题是“什么是马克奋斗的动机？”在此之后，他们通过电子邮件、推特、Facebook信息、上周进行的实时聊天所提出的问题是“马克将如何使用这些钱？”

　　很显然，马克将捐出许多钱。《纽约时报》9月22日晚报道称，Facebook网站的共同创立者马克-扎克伯格将向纽瓦克公立学校系统捐赠1亿美元。这是他的首个公共捐赠行为。

　　扎克伯格捐款的时间由于两个原因而使人们感到好奇。《福布斯》杂志同一天公布了最富有美国人排行榜。扎克伯格的财富估计达61亿美元，在排行榜中排名第35位，领先于默多克和乔布斯。这一捐款行为也发生在《社交网络》将在纽约电影节上映之前。

　　扎克伯格可能善于许多事情，但公共关系显然不是其中的一项。在扎克伯格接受采访时，每当我谈到这部电影时，他都显得很不自在，他这样也是可以理解的。如果你是26岁，一部由你从未见过或者听说过的电影制片人在电影中把你描述为没有安全感、不顾他人感受、社交能力缺乏的神童，你会感觉如何？

　　给诺瓦克1亿美元的捐款看起来是扎克伯格将建立的一个教育基金会的开始。美国教育是比尔和梅琳达-盖茨基金会的一个重点。科技正在使教育发生革命化的变化：学生如何学习、教师如何教、在一个联系越来越紧密的世界里公民的含意。作为生活在数字时代的一代人，如果扎克伯格愿意，他可以在变革21世纪的教育方面发挥很大的作用。

　　Zuckerberg the Philanthropist

　　“What makes Mark tick?” is the most common question coming from readers of my Profile of Facebook’s C.E.O, Mark Zuckerberg. After that, they ask, via e-mail, tweets, Facebook messages, and a live chat last week, versions of “What will Mark do with all that money?”

　　Apparently, Mark will give a lot of it away. Wednesday night, the New York Times broke the story that the Facebook co-founder, in his first public act of philanthropy, will donate $100 million to the Newark Public Schools—one-eighth of its annual operating budget。

　　The timing was curious for two reasons. The news broke the same day Forbes announced its latest ranking of the wealthiest Americans; Zuckerberg, with an estimated worth of $6.1 billion, ranked thirty-fifth, ahead of Rupert Murdoch and Steve Jobs. The gift also comes as “The Social Network,” David Fincher’s unauthorized, fictionalized, and much-buzzed-about version of Zuckerberg’s and Facebook’s early years, is to open the New York Film Festival. Hours before tonight’s première, the press-shy Zuckerberg will appear on “The Oprah Winfrey Show” alongside Cory Booker, Newark’s technology- and publicity-savvy mayor。

　　Zuckerberg may be adept at many things, but public relations is not one of them. If Zuckerberg and his executive team had it their way, “The Social Network” would not have been made. A close Zuckerberg confidante told me that Facebook executives made “a miscalculation” in not trying to stop the project before it started filming. In my interviews with Zuckerberg for The New Yorker, he was visibly uncomfortable (eyes looking down, shifting in his seat) whenever I mentioned the movie—and understandably so. How would you feel if you were twenty-six and a movie, made by filmmakers whom you’ve never met or spoken to, portrayed you as an insecure, insensitive, socially maladroit wunderkind?

　　“The Social Network” notwithstanding, Zuckerberg will be Zuckerberg. In 2008, when Forbes first named him the world’s youngest self-made billionaire, he was renting a one-bedroom apartment and sleeping on a mattress on the floor, his older sister, Randi Zuckerberg, told me. Randi works at Facebook and, at the time, lived across the street from him. “Not to speak for my brother or know what he would spend his money on, but I would guess that he would give most of his money to charity,” she said. And early this year, one friend of Zuckerberg’s told me, the C.E.O. of Facebook asked him if he should set up a foundation and start giving away money immediately or wait until later, like Bill Gates。

　　The $100 million donation to Newark seems to be the beginning of an education foundation that Zuckerberg will establish. Education in America is one focus of the Bill & Melinda Gates Foundation, and technology is revolutionizing education: how students learn, how teachers teach, the meaning of citizenship in a globally connected world. As a digital native—he was in middle school when Google launched—Zuckerberg, if he wishes, could play a big role in reforming education for the twenty-first century。

　　(纽约客)

　　(解雨)